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5 reasons to buy trade desk and keep long term



<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " The trade counter [19659002] (NASDAQ : TTD) has been a remarkable investor stock for the two plus years when the company has been public and wins over 500% even after taking its recent decline, with a market price of only $ 8.5 billions and a long runway so it could just get started. " (NASDAQ: TTD) has been a remarkable investor stock for the two plus years the company has been public, winning over 500% even after considering the latest fall. The company has a market price of just 8.5 billion. Dollars and a long runway, so it could just get started.

Let's look at the market where the programmatic advertising agency operates and see why The Trade Desk is a company investors need to buy

The trade counter is at the junction of several powerful media changes. Image source: Getty Images.

first Tapping into the Continuous Switch to Digital

Advertising continues to move from traditional media such as print and broadcast television to the digital realm. In 2019, worldwide digital advertising costs are expected to grow almost 18% year-round to DKK 333bn. Dollars and to account for more than 50% of total advertising, according to eMarketer. While these numbers are impressive, consider this: by 2023, global digital advertising costs are expected to exceed $ 517 billion. And make up more than 60% of the total.

The trade counter is perfectly positioned to continue utilizing this time in-a-lifetime shift.

2nd Programmable is the wave of the future

Programmatic advertising is among the fastest growing segments of the digital advertising market. The process uses advanced algorithms and high-speed computers to automate the ad acquisition process and realize it in real time, while presenting more precisely ads to those consumers who are most likely to work on them.

In 2019, programmatic advertising is expected to grow 19% year over year to more than $ 84 billion and to account for 65% of all digital advertising. This growth is expected to continue with revenue of $ 98 billion by 2020, accounting for 68% of all digital ads, according to Zenith Media.

Programmatically, Trade Desk's bread and butter, and its new Koa AI-based system can run 9 million queries per. second to better match audiences and improve results.

3rd The trade counter grows even faster

The trend for digital and programmatic solutions offers a huge opportunity and no business exploits it better than The Trade Desk. In 2018, the company grew revenue by 55% year-round – which shows that it steals market shares from established companies. What makes this growth even more impressive is that it accelerated from the 52% growth it achieved in 2017.

This growth is driven by several categories that shoot up. Ads on connected TVs grew 800% year-round in 2018, while sound grew 230%. Mobile ads are also mature for growth, with mobile video up to 130% and mobile in-app increasing 90%, both years over the years.

With trading of $ 477 million last year, the trade bar has plenty of room to grow.

A man in the silhouette with a remote control against a wall of dozens of television screens.

Image source: Getty Images.

4th Avoid focus for regulators

<p class = "canvas-atom canvas text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "One of the biggest challenges for other digital advertisers like Facebook (NASDAQ: FB) and Google, a division of Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG) is the increasing control of regulators regarding data protection issues. "data-response time =" 71 "> One of the biggest challenges for other digital advertisers like Facebook (NASDAQ: FB) and Google, a division of Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG) is the increasing control of regulators regarding data protection issues.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "There is still a cloud hanging over Facebook related to Cambridge Analytica and subsequent misuse of personal data Google is also in the hot seat – earlier this year, the company was fined about $ 57 million by EU regulatory authorities to settle general data protection regulations or GDPR rules Data Protection Adopted Last Year Earlier this week, the Irish Data Protection Commission (DPC) launched a further inquiry into whether Google's Ad Exchange system continues to violate Europe's privacy rules. "data-response time =" 72 "> There is still a cloud hanging over Facebook related to Cambridge Analytica and subsequent abuse of personal data. Google is also in the hot seat – earlier this year the company was fined about 57 million. EUR of EU regulatory authorities to run general data protection regulation or GDPR, data protection rules adopted last year. Earlier this week, The Irish Data Protection Commission (DPC) launched a further investigation into whether Google's Ad Exchange system continues to violate Europe's privacy rules.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb 0) – sm Mt (0.8em) – sm" type = "text" content = "On a conference call in At the end of last year, Trade Desk's CEO explained the company's significant advantage, Desk does not indirectly identify identifiable consumer data, and because we do not own a search engine, we can offer a Unified Open ID that allows advertisers to compare objectively, each destination on their media plan to every other destination, "Green said." Our data and data from our third-party partners may not be directly linked to a person. Data on the Trade Desk platform does not include names, phone numbers, or social security numbers. " reactid = "73"> At a conference call at the end of last year, Trade Desk's chief executive explained the company's significant advantage. "Because Trade Desk does not transact indirectly identifiable consumer data, and we do not own a search engine, we can offer a Unified Open ID that allows advertisers to compare each destination on their media plan to all other destinations objectively "Green said. "Our data and data from our third party partners may not be directly linked to a person. Data on the Trade Desk platform does not include names, phone numbers or social security numbers."

5th Strong profit

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "The trading counter went public only in September 2016 and in contrast to many recent IPOs, the company is profitable.In 2018, the company generated an adjusted earnings before interest, taxes, depreciation and amortization ( EBITDA ) of USD 159 million, up 67% over The net profit grew even more impressive 73% to $ 88 million. "data-response time =" 75 "> The trading disc only went public in September 2016, and unlike many recent IPOs, the company is profitable. In 2018, the company generated an adjusted earnings before interest, tax, depreciation and amortization (EBITDA) of DKK 159 million. USD, an increase of 67% the year before. The net profit grew even more impressive 73% to $ 88 million.

The Trade Desk expects the trend to continue, and recently the forecast EBITDA forecast increased to $ 188.5 million, up from the previous $ 182 million guidance.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " More from The Motley Fool "data-response time =" 77 "> More from The Motley Fool

<p class =" canvas-atom canvas text Mb (1.0em) Mb (0) –sm "type =" text "content = " Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's Board of Directors. Randi Zuckerberg, former director of market development and spokeswoman for Facebook and sister to his CEO, Mark Zuckerberg, is a member of The Motley Fool's Board. Danny Vena owns shares in Alphabet (A shares), Facebook and The Trade Desk.The Motley Fool owns shares in and recommends Alphabet (A shares), Alphabet (C shares), Facebook and The Trade Desk The Motley Fool has a disclosure policy . "data-response time =" 85 "> Suzanne Frey, an executive in Alphabet, is a member of The Motley Tools Board. Randi Zuckerberg, former director of market development and spokeswoman for Facebook and sister of CEO Mark Zuckerberg, is a member of The Motley Fools Board. Danny Vena owns shares in Alphabet (A shares), Facebook and The Trade Desk. Motley Fool owns shares in and recommends Alphabet (A shares), Alphabet (C shares), Facebook and the Trading Disc. Motley Fool has an information policy.


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